Loyalty

How Cardenas Markets Boosted Sign-Ups for its New Loyalty Program “Cardenas Rewards” 56% by Using MessageWrap

The Challenge: Struggling with Loyalty Program Adoption

Cardenas Markets, a 65-store chain in California, was rolling out its brand-new shopper loyalty program, “Cardenas Rewards.” Despite knowing the importance of customer retention, Cardenas struggled to gain traction and adoption among its customers

To promote the program, they employed traditional marketing methods like center aisle ads, entrance ads, ceiling banners, circular ads, and price signs. However, these tactics failed to drive the level of customer engagement needed to achieve meaningful adoption.

With rising inflation costs, the opening of new stores, and a focus on maintaining their existing operations, Cardenas team was stretched thin and had little capacity to further push the adoption of Cardenas Rewards. They needed a more effective and engaging way to reach customers without overburdening their team.

The Solution: High-Impact Checkout Messaging

Cardenas discovered MessageWrap, a cost-effective solution to engage customers at the critical point of decision—at checkout. By transforming checkout conveyor belts into dynamic, attention-grabbing marketing spaces, MessageWrap enabled Cardenas to showcase Cardenas Rewards at the exact moment when customers were most engaged with their purchases.

Additionally, 9 out of 10 Cardenas cashiers actively used MessageWraps as a visual aid to communicate directly with shoppers, further boosting awareness and adoption of the loyalty program.

The Results: 56% Increase in Sign-Ups

The results were impressive:

• 56% of all sign-ups for Cardenas Rewards came from customers reached through MessageWrap ads.
• Over 44,585 total customers were reached through the MessageWrap campaign
• 9 out of 10 cashiers used MessageWraps as a tool to actively engage customers and encourage sign-ups.

By strategically placing MessageWraps at checkout, Cardenas Markets created an impactful, easy-to-implement solution that delivered tangible results without overwhelming their team. The campaign generated a significant 56% boost in sign-ups for Cardenas Rewards, making MessageWrap a highly effective and cost-efficient marketing tool.

How Giant Eagle Drove Unmatched Awareness for myPerks with MessageWrap

The Challenge: Increasing Loyalty Program Engagement

Giant Eagle wanted to boost awareness and enrollment in their myPerks loyalty program. Traditional in-store marketing like ceiling banners, floor graphics, and register pole signs weren’t generating the level of visibility needed to drive action. They needed a high-impact solution to ensure every shopper saw and understood the benefits of myPerks.

The Solution: Checkout Conveyor Belt Messaging

Giant Eagle leveraged MessageWrap to transform checkout conveyor belts into premium advertising real estate, placing myPerks messaging directly in front of every customer as they checked out. Unlike traditional signage, MessageWrap ensured 100% visibility at the most critical moment—when shoppers were actively engaged with their purchases.

“We’ve seen an outstanding return on investment by partnering with MessageWrap through the promotion of our fuelperks+ program and we are excited to use MessageWrap again to educate our customers on the rollout of myPerks,” said Diane Stevens, senior manager of in-store communication at Giant Eagle.

The Results: Unmatched Awareness & Cost-Effective Impact

A study conducted by Saint Joseph’s University Academy of Food Marketing via exit intercept interviews revealed just how powerful MessageWrap is compared to traditional in-store advertising:

• 9X higher awareness than ceiling banners
• 13X higher awareness than floor graphics
• 78X higher awareness than register pole signs
• 93% of shoppers recalled MessageWrap advertising—far exceeding traditional signage recall rates

In other words, having a MessageWrap in-store is more cost-effective than installing 9 ceiling banners, 13 floor graphics, and register pole signs at every checkout. And that’s before factoring in the additional impact of cashier integration, where employees naturally reinforce the promotion.

By choosing MessageWrap, Giant Eagle ensured myPerks messaging was impossible to miss, driving higher program awareness and engagement while maximizing their in-store marketing investment.

How Stater Bros. Markets Boosted Loyalty Program Enrollment with MessageWrap

The Challenge: Engaging Shoppers to Join the Digital Deals Program

Stater Bros. Markets, based in San Bernardino, California, sought an innovative way to drive sign-ups for their Digital Deals loyalty program. They needed an engaging solution that would reach customers at checkout and encourage them to join and use digital coupons.

The Solution: Transforming Checkout with Conveyor Belt Advertising

Stater Bros. implemented MessageWrap at the checkout lanes across all 170 of their Southern California locations. The interactive conveyor belt covers featured QR codes that allowed shoppers to easily scan and join the Digital Deals program while completing their purchase.

The Results: High-Impact Shopper Engagement

MessageWrap’s strategic placement on the checkout conveyor belts turned a typical shopping experience into a dynamic point of engagement. Shoppers could effortlessly sign up for the loyalty program, directly linking their in-store actions to the digital coupon benefits.

“We’re excited to explore other opportunities where we can engage with our customers using this innovative new tool,” said Rebecca Calvin, Senior Vice President of Marketing and Chief Marketing Officer at Stater Bros. Markets. “The checkout conveyor belt has traditionally been a plain, black, utilitarian conveyor of groceries. MessageWrap lets us transform it into an eye-catching conveyor of messages to a captive audience.”

How Hannaford Signed Up 1 Million Loyalty Members 6 Months Ahead of Schedule with MessageWrap

The Challenge:

Hannaford launched its new shopper loyalty program, My Hannaford Rewards, in early 2018 with aggressive growth targets. The team needed an in-store communication tool that wouldn’t be overlooked and could help drive both awareness and meaningful associate-shopper interactions at checkout.

The Solution:

Hannaford deployed MessageWrap at checkouts across its stores, making it the centerpiece of its in-store messaging strategy. Unlike traditional signage, the conveyor belt covers placed loyalty messaging directly in front of every shopper during a key moment of engagement—while they were checking out.

The Results:

More than 500,000 members enrolled in just the first two weeks, and the program hit 1,000,000 signups by November 2018—six months ahead of schedule. Shopper recall of MessageWrap was over 40% higher than easel signs, and 73% of Hannaford associates said the MessageWraps made it easier to talk with customers about the program.

“We felt like you could easily walk by other signs, but there was no way you could miss the MessageWraps... they were instrumental in our success.” – My Hannaford Rewards Team