Lottery

How Washington’s Lottery Boosted Sales by Up To 40% in Just 4 Weeks with MessageWrap

The Challenge: Stagnating Sales

Washington’s Lottery was facing a plateau in sales and needed an innovative way to engage customers at the point of purchase. Traditional marketing channels weren’t delivering the immediate, measurable impact they were looking for, prompting them to seek a fresh approach to in-store advertising.

The Solution: High-Impact Conveyor Belt Ads

In January 2021, MessageWrap was piloted by Washington’s Lottery at 11 Albertsons stores across the state. The pilot promoted Washington’s Lottery post-sale kiosk products and also included co-branded artwork promoting Albertsons’ curbside e-commerce offering. By transforming checkout conveyor belts into engaging, high-visibility marketing surfaces, MessageWrap placed the Lottery’s messaging directly in front of thousands of engaged shoppers every day, reinforcing awareness and prompting impulse ticket purchases.

The Results: 28.05% Sustained Sales Growth

The impact was immediate and significant. The initial four-week pilot program generated up to a 40% lift in same-store lottery ticket sales.

Based on these outstanding results, Washington’s Lottery expanded the program to an additional 150 stores in June 2022. Today, Washington’s Lottery continues to invest in MessageWrap, utilizing it in over 220 Safeway, Albertsons and Fred Meyer stores across the state.

Recently, Washington’s Lottery analyzed sales data from the 177 Albertsons stores where MessageWraps are installed and compared them to 27 stores where MessageWraps have never been used. The results spoke for themselves: Lottery sales in stores with MessageWraps are up 28.05% compared to stores without them.

This data-driven success proves that MessageWrap’s conveyor belt advertising not only drives immediate sales increases but also establishes a lasting impact on lottery ticket sales—demonstrating the power of in-store engagement at checkout.

How the Illinois Lottery Drove In-Store Awareness Across 110 Jewel-Osco Stores with MessageWrap

The Challenge:

The Illinois Lottery was looking to break through the clutter of in-store advertising and capture attention in a high-traffic, high-impact area. With shoppers increasingly tuning out traditional marketing formats like signage and shelf talkers, the Lottery needed a fresh, compelling way to boost awareness and engagement right at the point of sale.

The Solution:

In partnership with Jewel-Osco, the Illinois Lottery deployed MessageWrap’s full-color, antimicrobial conveyor belt covers across 110 stores statewide. These wraps transformed the checkout experience into a branded, interactive moment, placing the Illinois Lottery front and center as shoppers made their purchases. This highly visible format ensured near-total exposure among grocery customers—precisely when they’re most receptive to impulse purchases.

The Results:

The Illinois Lottery has successfully leveraged the visibility and stopping power of MessageWrap to amplify in-store presence across Jewel-Osco locations. With compelling design and placement at every checkout lane, the program helped position the Lottery for sustained engagement, all while complementing other digital and promotional efforts.

The Challenge: Driving Incremental Lottery Sales

The Texas Lottery was seeking a new and impactful way to boost in-store ticket sales and engage shoppers at the point of purchase. Traditional marketing tactics like posters and digital screens were limited in visibility and often failed to capture customer attention during checkout — the most critical moment for impulse decisions.

The Solution: Turning Checkout Belts into Marketing Powerhouses

In 2025, the Texas Lottery piloted MessageWrap at select Foodarama locations across Houston. The program transformed checkout conveyor belts into vibrant, high-visibility marketing platforms that reached every shopper in line. By featuring creative, attention-grabbing designs promoting a specific scratch-off games, MessageWrap ensured the Lottery’s message was front and center where purchase intent peaks — at checkout.

The Results: 36% Higher Lottery Sales

The impact was immediate and undeniable. Stores equipped with MessageWraps achieved 36% higher lottery sales compared to test stores without wraps. This powerful lift demonstrated the unique value of in-store engagement and reinforced MessageWrap’s proven ability to drive measurable, sustained sales growth for state lotteries and retail partners alike.