How Target Scaled Loyalty and eCommerce Awareness Across 1,000 Stores with MessageWrap

The Challenge:

As Target expanded its eCommerce offerings and introduced its new RED loyalty program, the retailer sought an effective in-store marketing solution to boost customer awareness and engagement without adding complexity to store operations.

The Solution:

Target implemented MessageWrap's conveyor belt advertising in 1,000 stores, including 950 locations promoting the Drive Up program and 50 Dallas-area stores piloting the RED loyalty program. This strategic placement at checkout provided high-visibility messaging at a critical point in the shopper's journey.

The Results:

According to research by Saint Joseph’s University Academy of Food Marketing, MessageWrap campaigns achieved up to 93% shopper awareness at checkout. This high engagement rate demonstrated the effectiveness of MessageWrap in promoting Target's key initiatives, leading to increased adoption of both the Drive Up service and the RED loyalty program.

“With the unique positioning at checkout and the sky-high awareness and recall rates, a growing number of leading retailers are installing MessageWrap to promote their most important initiatives in loyalty programs and eCommerce offerings,” said MessageWrap CEO Nathan Vanderploeg.

How Hannaford Drove E-Commerce Adoption Across 180+ Stores with MessageWrap

The Challenge:

As Hannaford expanded its Hannaford To Go eCommerce program across all stores, the brand needed a powerful in-store tactic to educate shoppers and increase adoption—without disrupting store operations or relying solely on digital outreach.

The Solution:

Building on successful past campaigns for Healthy Living and My Hannaford Rewards, Hannaford once again turned to MessageWrap. By transforming checkout lanes into vibrant, branded spaces, the chain used MessageWrap to place Hannaford To Go front and center at the exact moment shoppers were completing their trip.

The Results:

MessageWrap was deployed across 180+ stores, helping accelerate awareness and drive significant adoption of the Hannaford To Go service. The campaign captivated shoppers at checkout while reinforcing Hannaford’s commitment to convenience and a seamless shopping experience.

“We continue to use [MessageWrap’s] ability to captivate shoppers at checkout while enhancing the overall shopping experience for Hannaford To Go.”

How Albertsons Scaled Drive Up & Go Nationwide with MessageWrap

The Challenge:

Albertsons needed a powerful way to promote its Drive Up & Go curbside pickup service across a diverse portfolio of stores, while reaching shoppers directly at the point of decision during their in-store visits. Traditional signage wasn’t cutting through, and adoption needed a boost to match national rollout goals.

The Solution:

Albertsons partnered with MessageWrap to turn checkout lanes into high-impact promotional spaces. By integrating Drive Up & Go messaging directly onto checkout conveyor belts, Albertsons was able to drive awareness and consideration for the service among actively engaged shoppers.

The Results:

With 1,000+ stores installed to date, MessageWrap has become a cornerstone of Albertsons’ nationwide Drive Up & Go rollout. The campaign continues to support customer education and signups at scale—right at the front lines of the shopper experience.