Co-Branded Retail Media

How Redner’s Markets Engaged Shoppers with Co-Branded Retail Media Campaign Featuring P&G & DoorDash

The Challenge: Enhancing Shopper Engagement and Driving Digital Integration

Redner’s Markets, a regional grocer with 44 stores in the mid-Atlantic, wanted to elevate customer engagement while supporting key brand partnerships. They needed a solution that would enhance the shopping experience and seamlessly integrate in-store promotions with digital initiatives for brands like Proctor and Gamble and DoorDash.

The Solution: MessageWrap’s Cobranded Checkout Advertising

Redner’s partnered with MessageWrap to deploy antimicrobial conveyor belt covers in all 44 stores. These dynamic covers featured Proctor and Gamble’s popular products—Tide, Bounty, Febreze, Dawn, Charmin, and Cascade—with product images scrolling as the conveyor belts moved. Additionally, the covers promoted DoorDash’s delivery and pickup services through a mobile-integrated offer.

By using MessageWrap at checkout, Redner’s created an engaging point-of-sale experience that directly connected in-store actions with digital platforms, enhancing both brand visibility and customer convenience.

The Results: 93% Shopper Awareness & Seamless Digital Integration

The results of the campaign were impressive:

• 93% of shoppers reported awareness of the MessageWrap advertising.
• MessageWrap’s strategic positioning bridged the gap between in-store experiences and digital campaigns, providing visibility for both Redner’s mobile app and the brands’ online presence.

Redner’s leveraged its long-standing relationship with MessageWrap to provide a seamless, value-added checkout experience that supported both retail media and digital marketing efforts.

“MessageWrap is the perfect solution for our co-branded campaigns,” said Eric White, Director of Marketing & Communications at Redner’s Markets. “It provides a value-added experience for our customers while promoting the shared interests of our leading brands and initiatives.”

How 5-Hour Energy Increased Sales by 69% with MessageWrap

The Challenge: Boosting Sales in a Stagnant Market

5-Hour Energy faced stagnant sales in a competitive energy drink market. They needed a differentiated in-store solution to increase consumption and drive sales.

The Solution: MessageWrap at SpartanNash

5-Hour Energy implemented MessageWrap™ in select SpartanNash Stores in Michigan for an eight-week period. The eye-catching checkout conveyor ads reached 100% of shoppers in traditional belted lanes, creating strong brand recall and driving in-store purchases.

The Results: Significant Sales Lift

The MessageWrap test stores significantly outperformed the control group:

• +69% increase in dollar sales
• +73% vs. year-ago
• +82% vs. prior period

Additionally, the test stores reversed a declining sales trend, proving the effectiveness of MessageWrap in revitalizing the brand's in-store performance.

How Target Went Viral by Using MessageWraps to Promote Their Star Wars Partnership

The Challenge:

In anticipation of the global launch of Star Wars: The Force Awakens merchandise, Target aimed to create an in-store experience that would captivate fans and drive traffic for its exclusive Force Friday event. The goal was to generate excitement and awareness leading up to the midnight product release.

The Solution:

Target partnered with MessageWrap to transform checkout conveyor belts into dynamic, immersive billboards. More than 1,000 stores featured conveyor belts designed to mimic the iconic scrolling text of the Star Wars opening crawl, displaying the message: “A long time ago, in a galaxy far, far away…” This creative approach placed the promotion directly in front of shoppers during checkout, ensuring maximum visibility.

The Results:

The innovative use of MessageWrap generated significant buzz and anticipation for Force Friday. By integrating the promotion into the checkout experience, Target effectively engaged customers at a critical point in their shopping journey, enhancing the overall event impact.